January 2, 2021
SEO Mistakes to Avoid in 2021
10 Common SEO Mistakes to Avoid
It is very essential to identify the SEO mistakes to avoid. Making SEO Mistakes are quite common. Taking into account the number of various elements and fields to consider, there are times mistakes while doing the SEO becomes inevitable. But these mistakes may hamper the performance of the website in the long run. Therefore, we will look into these aspects and find ways to avoid them.
We all know that SEO is the key element for online success. SEO or Search Engine Optimization is a process to rank higher on search engines. In today’s digital scenario, almost everyone makes use of search engines while seeking information on anything. Therefore, ranking higher on the search engine is very vital for your business growth. Be it product or services or any kind of information your website provides, it is only when your website or blog starts to rank higher will start gaining visibility. And, in turn, will start getting traffic. This eventually will fulfill your goals in terms of sales or conversion of any sort.
Well, the process of SEO comprises of many elements. The basic SEO services consist of On-Page & Off-page SEO.
Now, there are certain measures to be taken to implement a proper SEO strategy. And, while implementing those strategies or steps, we tend to miss out on some common but basic concepts.
So, Let us see the SEO Mistakes to avoid. And, steps in SEO and the points we should never overlook. And, discuss some aspects we should avoid so that the SEO strategy does not backfire.
Here are some SEO mistakes to avoid while planning and strategizing the digital marketing of your website.
1. The first SEO mistake to avoid is falling for unscrupulous SEO activities:
This is the first SEO Mistakes to avoid. Remember, success does not come easy. These activities fall under the black hat SEO techniques. These SEO tactics do not follow the Search Engine guidelines. Some of the very basic black hat SEO tactics is Keyword Stuffing. Here a particular target keyword is repeatedly used in the content. This is also done by hidden text method.
2. The misconception of SEO results to show immediate results:
Haste makes waste. As there are numerous websites already showing up on the SERP or Search Engine Result Page in the same niche’ or category as yours, it is obvious that your results will take time to show up. This is also dependent on the content on your website. Because the search engine crawlers are updated and are working in a unique way to sense the relevancy, authenticity, uniqueness of your content.
3. Always take SEO into consideration pre-website construction:
It is history when SEO was just about building links and strategic keyword usage. Today, with the technological advancement and online competition, various other factors play a significant role. Have you ever considered placing your keywords in the URL and HTML and XML sitemap display? Proper usage of HTML Tags like the Title tag, Meta tag and header tags is also very essential.
4. Proper budgeting for SEO Activity:
It is very important that a proper and separate budget for SEO activity is generated. The SEO activity involves some serious effort. The very preliminary step in Digital Marketing is to plan out an elaborate SEO Strategy. A well-planned SEO or Digital Marketing strategy will take your business a long way in making it an online success.
5. The major SEO mistake to avoid is skipping the keyword brainstorming:
When the keyword brainstorming is overlooked, you are overlooking the traffic generating keywords. Hence, you are missing out on a huge organic traffic source. Keywords not only play a major part in the ranking, it also helps to bring traffic. Using intriguing keywords and focusing on the user search query is among the key factors of keyword brainstorming.
6. Using non-optimized PDF on the website:
Given an option, always go for HTML page for display, rather than PDF. HTML has more optimizing options than a PDF. It is more convenient to share. And, if you have to use a PDF use plain text rather than texts in the form of images. You should make the file size small so as to enhance download speed.
7. Predominant use of flash content:
Anything other than HTML format makes it difficult for the search engines to read or detect. If you may have to use it, then you should make sure you have an equivalent amount of HTML content to balance the SEO factor.
8. Social channels:
In this generation of high social channel activity, making a social presence is very vital. Article sharing and blog promotions through various social channels are very important.
9. Another SEO Mistake to avoid is Insufficient or thin content:
As we know content is the king, popular search engines gives importance to valuable and unique content. Insufficient content can also become a major concern when you plan to monetize your website. If your website is image centric then proper Alt tags and image attributes must be applied.
10. Focus on the bigger picture:
It is very important to focus on the bigger picture. By this, we mean that, while concentrating on the on-page SEO like the header tags we should focus on the broader off-page SEO also. Each and every step is important for your ranking and driving traffic to your site.
So, while working on the SEO one should always pay equal attention to each and every step of Digital Marketing starting from planning, strategizing, to implementation and then monitoring.